A trend model built from public data

Lots of data. Very little signal.

Every review, stock change, livestream and ranking leaves a footprint. Collecting it is easy. Finding the real signal in the noise, across markets, without chasing every data point by hand, is the hard part.

Test every signal against sales.

With the Analytics team, I helped design a market-share product built on trend models. We combined six candidate signals and checked how each one tracked sales.

Only 4 of the 6 really did. The other two followed traffic instead, which was a useful finding too. Then we used models that read each data point’s behavior to find the moments that signal a real shift.

A report leadership actually uses.

The market trend report is about 90% accurate. It’s one of the most-used products by senior management looking for an edge, across five categories:

Charts on this page use illustrative data. Real client data is confidential.